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Under its Working Together initiative, Johnson & Johnson sought to foster a more customer-centric, collaborative culture. The programme encouraged partnerships with external innovators, academic institutions and healthcare systems to advance solutions across Innovative Medicine and MedTech.

What we did
Brochure design
Art Direction
Localisation

Project story

We were commissioned to develop internal communications promoting a more ethical, collaborative approach in an industry often driven by a self-serving agenda. The focus shifted from working for corporate gain to working together with scientists, technologists and partners to solve critical healthcare challenges.

Outcome

Our approach placed the patient at the centre through emotive portraits across ages and cultures under the proposition “Protecting Me.” Initially created for three countries, the brochure was translated into 12 languages and became a central communication tool for global engagement.

Thank you for your work on the Annual Report, Case Studies and Microsite. The launch on Thursday was very successful and we have received several compliments on the look/design of the report
Heather Kelly
Oifigeach Feidhmiúcháin, DPC
Our new brand identity is a great success. Brandcentral really brought the product to life and make it stand out. He was extremely professional and we enjoyed working with him throughout the project. I’d highly recommend Brandcentral to anyone that is looking to avail of any brand design services.
Ruairi Dooley
Co Founder, BiaSol
We first started working with Brandcentral in 2015 on a brand refresh for our Country Crest Farm Shop, and packaging solutions for our Country Crest beef. We’ve built up a brilliant working relationship, and Brandcentral is now our go to team for all of our brand and communications across the Country Crest Group.
Breda Leonard
Marketing Manager, Country Crest
We collaborated with the Brandcentral team on the development and roll out of new our brand identity, website, and photography for ESU. ESU represents over 1,300 ESB members. We have been extremely pleased with their work, process and response time. We would highly recommend them for any brand or digital development projects.
Treasa Ní Mhurchú
Sustainability Stratety & Programme Management, ESU
We are over the moon with our new brand identity, delivered by Brandcentral. The whole experience from initial brand identity workshops, helping us establish our brand hierarchy, building brand assets, illustration character development, styling and of course a detailed brand manual was excellent. We would highly recommend Brandcentral for any brand identity project.
Bronagh O Hagan
Head of Communications, YSI
Couldn't recommend Brandcentral highly enough, they have been so helpful over the last 2 years guiding me through each stage of re branding my foot oil. Patient, encouraging and clear, they were always very quick to respond to any queries I had and I really felt they went above and beyond to help me get my project over the line. I'm absolutely thrilled with the finished product! See it for yourself at d6footoil.ie
Ruth Conway
Founder
“Great working with Brandcentral on this report, beautifully brings to life the data. The elegant simplicity of the design lets the powerful imagery of young people taking part in youth arts speak for itself and makes sure the young people are the stars of the show – exactly as it should be.”
Daniel Meister
Communications Manager, NYCI

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